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des orphelins",{"rendered":549,"protected":92},"\n\u003Cdiv class=\"wp-block-group max-w-screen-lg mx-auto px-6 md:px-10 has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\u003Cp>Le Foyer des Orphelins est une association qui accueille des enfants et adolescents en difficulté en leur offrant un cadre de vie propice à leur développement personnel et scolaire. Pour faire face à l’évolution des besoins et au manque croissant d’espace, le Foyer a lancé un projet ambitieux de construction d’annexe visant à fournir un meilleur encadrement et une chambre individuelle à chaque enfant.\u003C/p>\n\n\n\n\u003Cp>C’est dans le déploiement et la promotion de ce magnifique projet que notre collaboration a débuté.\u003C/p>\n\n\n\n\u003Cfigure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"684\" data-id=\"970\" src=\"https://wp25.dev.ohmedias.pro/wp-content/uploads/2026/02/foyer-reunion-1024x684.jpg\" alt=\"\" class=\"wp-image-970\" srcset=\"https://wp25.dev.ohmedias.pro/wp-content/uploads/2026/02/foyer-reunion-1024x684.jpg 1024w, https://wp25.dev.ohmedias.pro/wp-content/uploads/2026/02/foyer-reunion-300x200.jpg 300w, https://wp25.dev.ohmedias.pro/wp-content/uploads/2026/02/foyer-reunion-768x513.jpg 768w, https://wp25.dev.ohmedias.pro/wp-content/uploads/2026/02/foyer-reunion-1536x1026.jpg 1536w, https://wp25.dev.ohmedias.pro/wp-content/uploads/2026/02/foyer-reunion.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" />\u003C/figure>\n\u003C/figure>\n\n\n\n\u003Ch3 class=\"wp-block-heading\">\u003Cstrong>La demande du client\u003C/strong>\u003C/h3>\n\n\n\n\u003Cp>Le Foyer des Orphelins nous a contacté pour les aider à trouver une caisse de résonance pour la levée de fonds nécessaire à la réalisation de leur ambitieux projet. Il fallait déterminer comment présenter le projet, à qui, sur quels canaux et avec quel appel à l’action.\u003C/p>\n\n\n\n\u003Cp>L’enjeu était double : rendre le projet visible et susciter l’adhésion du public, le tout avec des moyens financiers limités.\u003C/p>\n\n\n\n\u003Ch3 class=\"wp-block-heading\">\u003Cstrong>La vision stratégique définie\u003C/strong>\u003C/h3>\n\n\n\n\u003Cp>Après analyse des besoins, des ressources et des contraintes, nous avons choisi de miser sur une stratégie d’ambassadeurs soutenue par une refonte graphique chaleureuse. L’objectif était de créer une communauté et réussir à mobiliser des personnalités fortes pouvant incarner le projet du Foyer.\u003C/p>\n\n\n\n\u003Cp>Cette approche a permis d’offrir une visibilité importante en plus d’humaniser le projet soutenue par une communication engageante et accueillante.\u003C/p>\n\n\n\n\u003Ch3 class=\"wp-block-heading\">\u003Cstrong>Nos solutions mobilisées\u003C/strong>\u003C/h3>\n\n\n\n\u003Cdiv data-wp-context=\"{ "autoclose": false, "accordionItems": [] }\" data-wp-interactive=\"core/accordion\" role=\"group\" class=\"wp-block-accordion is-layout-flow wp-block-accordion-is-layout-flow\">\n\u003Cdiv data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ "id": "accordion-item-2", "openByDefault": false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n\u003Ch3 class=\"wp-block-accordion-heading\">\u003Cbutton aria-expanded=\"false\" aria-controls=\"accordion-item-2-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-2\" type=\"button\" class=\"wp-block-accordion-heading__toggle\">\u003Cspan class=\"wp-block-accordion-heading__toggle-title\">Audiovisuel\u003C/span>\u003Cspan class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+\u003C/span>\u003C/button>\u003C/h3>\n\n\n\n\u003Cdiv inert aria-labelledby=\"accordion-item-2\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-2-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n\u003Cp>Les contenus audiovisuels ont été pensés pour incarner le projet et humaniser le quotidien du Foyer. Les vidéos présentent le projet et son importance, les reportages photos humanisent le quotidien et le documentaire immersif illustre le parcours d’un enfant du Foyer pour en comprendre la réalité.\u003C/p>\n\n\n\n\u003Cp>Ce qu’on a produit pour le Foyer des Orphelins :\u003C/p>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Vidéos\u003C/li>\n\n\n\n\u003Cli>Documentaire\u003C/li>\n\n\n\n\u003Cli>Reportages et shootings photos\u003C/li>\n\n\n\n\u003Cli>Carrousels réseaux sociaux\u003C/li>\n\u003C/ul>\n\u003C/div>\n\u003C/div>\n\n\n\n\u003Cdiv data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ "id": "accordion-item-3", "openByDefault": false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n\u003Ch3 class=\"wp-block-accordion-heading\">\u003Cbutton aria-expanded=\"false\" aria-controls=\"accordion-item-3-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-3\" type=\"button\" class=\"wp-block-accordion-heading__toggle\">\u003Cspan class=\"wp-block-accordion-heading__toggle-title\">Digital\u003C/span>\u003Cspan class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+\u003C/span>\u003C/button>\u003C/h3>\n\n\n\n\u003Cdiv inert aria-labelledby=\"accordion-item-3\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-3-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n\u003Cp>Le digital a permis de structurer la mobilisation autour du projet. Le plan de communication a été pensé pour présenter le projet de manière progressive et illustrer la vie au Foyer et ses accompagnants. L’objectif était d’augmenter la part des dons et créer une communauté active.\u003C/p>\n\n\n\n\u003Cp>Ce qu’on a produit pour le Foyer des Orphelins :\u003C/p>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Plan de communication\u003C/li>\n\n\n\n\u003Cli>Marketing digital\u003C/li>\n\n\n\n\u003Cli>Vidéos et carrousels réseaux sociaux\u003C/li>\n\n\n\n\u003Cli>Community Management\u003C/li>\n\u003C/ul>\n\u003C/div>\n\u003C/div>\n\n\n\n\u003Cdiv data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ "id": "accordion-item-4", "openByDefault": false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n\u003Ch3 class=\"wp-block-accordion-heading\">\u003Cbutton aria-expanded=\"false\" aria-controls=\"accordion-item-4-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-4\" type=\"button\" class=\"wp-block-accordion-heading__toggle\">\u003Cspan class=\"wp-block-accordion-heading__toggle-title\">Graphisme\u003C/span>\u003Cspan class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+\u003C/span>\u003C/button>\u003C/h3>\n\n\n\n\u003Cdiv inert aria-labelledby=\"accordion-item-4\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-4-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n\u003Cp>La refonte graphique a joué un rôle central dans la nouvelle dynamique du Foyer puisqu’elle servait de base à toute la communication et au travail d’identification. Pour ce faire, nous avons réalisé un atelier avec les enfants pour co-construire le logo selon leur vision du Foyer. La charte visuelle et les supports ont ensuite été pensés pour refléter une image chaleureuse et « enfantine » au projet.\u003C/p>\n\n\n\n\u003Cp>Ce qu’on a produit pour le Foyer des Orphelins :\u003C/p>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Logo\u003C/li>\n\n\n\n\u003Cli>Charte graphique\u003C/li>\n\n\n\n\u003Cli>Carrousels réseaux sociaux\u003C/li>\n\n\n\n\u003Cli>Brochures\u003C/li>\n\n\n\n\u003Cli>Badges\u003C/li>\n\n\n\n\u003Cli>Signatures mail\u003C/li>\n\u003C/ul>\n\u003C/div>\n\u003C/div>\n\n\n\n\u003Cdiv data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ "id": "accordion-item-5", "openByDefault": false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n\u003Ch3 class=\"wp-block-accordion-heading\">\u003Cbutton aria-expanded=\"false\" aria-controls=\"accordion-item-5-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-5\" type=\"button\" class=\"wp-block-accordion-heading__toggle\">\u003Cspan class=\"wp-block-accordion-heading__toggle-title\">Stratégie\u003C/span>\u003Cspan class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+\u003C/span>\u003C/button>\u003C/h3>\n\n\n\n\u003Cdiv inert aria-labelledby=\"accordion-item-5\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-5-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n\u003Cp>La réflexion stratégique a été la première pierre de la réussite de notre accompagnement avec le Foyer des Orphelins. Les contraintes financières nous ont poussé à aborder la problématique différemment en vue d’une stratégie orientée levée de fonds et mobilisation sans grand budget.\u003C/p>\n\n\n\n\u003Cp>Ce qu’on a produit pour le Foyer des Orphelins :\u003C/p>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Audit\u003C/li>\n\n\n\n\u003Cli>Consulting\u003C/li>\n\n\n\n\u003Cli>Branding et identité de marque\u003C/li>\n\n\n\n\u003Cli>Plan de communication\u003C/li>\n\n\n\n\u003Cli>Stratégie de campagne de dons\u003C/li>\n\n\n\n\u003Cli>Accompagnement événementiel\u003C/li>\n\u003C/ul>\n\u003C/div>\n\u003C/div>\n\n\n\n\u003Cdiv data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ "id": "accordion-item-6", "openByDefault": false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n\u003Ch3 class=\"wp-block-accordion-heading\">\u003Cbutton aria-expanded=\"false\" aria-controls=\"accordion-item-6-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-6\" type=\"button\" class=\"wp-block-accordion-heading__toggle\">\u003Cspan class=\"wp-block-accordion-heading__toggle-title\">Web\u003C/span>\u003Cspan class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+\u003C/span>\u003C/button>\u003C/h3>\n\n\n\n\u003Cdiv inert aria-labelledby=\"accordion-item-6\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-6-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n\u003Cp>Le site internet est rapidement devenu un outil clé de la campagne. Il sert de référence, de plateforme d’éducation et de point de contact pour faciliter la conversion des soutiens en donateurs et suivre l’évolution du projet.\u003C/p>\n\n\n\n\u003Cp>Ce qu’on a produit pour le Foyer des Orphelins :\u003C/p>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Site internet\u003C/li>\n\n\n\n\u003Cli>Newsletter\u003C/li>\n\u003C/ul>\n\u003C/div>\n\u003C/div>\n\u003C/div>\n\u003C/div>\n\n\n\n\u003Cdiv class=\"wp-block-group bg-primary has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\u003Cdiv class=\"wp-block-group max-w-screen-lg mx-auto has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\u003Ch3 class=\"wp-block-heading\">\u003Cstrong>Le Foyer des Orphelins aujourd’hui\u003C/strong>\u003C/h3>\n\n\n\n\u003Cp>Un peu plus d’un an après le début de notre collaboration, le projet connaît un succès grandissant. La nouvelle identité visuelle et la stratégie d’ambassadeurs ont permis d’élargir le public et de renforcer l’adhésion autour du projet.\u003C/p>\n\n\n\n\u003Cp>Les demandes d’ambassadeurs affluent et des personnalités telles que Philippe Boxho ou le RFC Liège se sont affiliées au projet. Le Foyer a connu une année record en termes de dons et le financement de l’annexe est aujourd’hui en bonne voie.\u003C/p>\n\n\n\n\u003Ch3 class=\"wp-block-heading\">\u003Cstrong>Retour client\u003C/strong>\u003C/h3>\n\n\n\n\u003Cblockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n\u003Cp>“Une équipe au top, à l’écoute des besoins et de la réalité. Vous avez manifesté, dès les premiers contacts, un enthousiasme réconfortant. C’est touchant pour nous de sentir que vous souhaitez vraiment faire aboutir notre projet. De la réactivité et de bonnes idées : que demander de mieux ?”\u003C/p>\n\u003C/blockquote>\n\u003C/div>\n\u003C/div>\n",{"rendered":551,"protected":92},"\u003Cp>Mobiliser une communauté pour concrétiser un projet 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