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Stratégie, contenu, design, web : on accompagne les marques, institutions et porteurs de projets avec des stratégies utiles et des formats qui parlent.",[78],{"id":79,"date":80,"date_gmt":80,"guid":81,"modified":83,"modified_gmt":83,"slug":84,"status":85,"type":86,"link":87,"title":88,"content":90,"excerpt":93,"featured_media":95,"template":39,"categories":96,"tags":102,"class_list":103,"acf":114,"_links":117,"_embedded":148},1466,"2026-08-04T09:35:13",{"rendered":82},"https://wp.ohmedias.com/?post_type=projets&p=1466","2026-08-04T09:56:53","gotopadel","publish","projets","https://wp.ohmedias.com/projets/gotopadel/",{"rendered":89},"GoToPadel",{"rendered":91,"protected":92},"\n\u003Cdiv class=\"wp-block-group max-w-screen-lg mx-auto has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\u003Cp class=\"wp-block-paragraph\">GoToPadel est un nouveau club de padel implanté en région hutoise, né de l’ambition forte de proposer un lieu où performance sportive et convivialité se rencontrent. Plus qu’un simple lieu de sport, le projet intègre un espace horeca pensé comme un vraie lieu de détente pouvant également attirer sa propre clientèle d’habitués.\u003C/p>\n\n\n\n\u003Cp class=\"wp-block-paragraph\">C’est à la genèse de tout ce projet que notre collaboration a débuté.\u003C/p>\n\n\n\n\u003Ch2 class=\"wp-block-heading\">\u003Cstrong>La demande du client\u003C/strong>\u003C/h2>\n\n\n\n\u003Cp class=\"wp-block-paragraph\">GoToPadel avait un besoin complet d’accompagnement. Le projet était encore en phase de développement lorsqu’ils nous ont présenté leur ambition. Il fallait tout construire : l’identité de marque, l’univers graphique, le site web, la communication et la visibilité du lancement. Même le bâtiment, mais ça c’était pas pour nous.\u003C/p>\n\n\n\n\u003Cp class=\"wp-block-paragraph\">La demande principale était de créer une image premium capable de refléter le concept hybride entre club de padel et espace horeca.\u003C/p>\n\n\n\n\u003Ch2 class=\"wp-block-heading\">\u003Cstrong>La vision stratégique définie\u003C/strong>\u003C/h2>\n\n\n\n\u003Cp class=\"wp-block-paragraph\">Pour ne pas s’éparpiller, nous avons choisi d’axer majoritairement l’identité graphique autour de l’image premium, en reléguant volontairement les codes du padel et de l’horeca au second plan. On voulait éviter les clichés graphiques pour créer une marque durable et stylisée.\u003C/p>\n\n\n\n\u003Cp class=\"wp-block-paragraph\">Le logo, la charte graphique et le site web ont été développés en parallèle de l’aménagement intérieur afin de les faire correspondre à l’architecture du club et de son bar. Cette base visuelle a ensuite été déclinée dans une communication épurée, soutenue par des reportages photos et des créations graphiques sobres.\u003C/p>\n\n\n\n\u003Cp class=\"wp-block-paragraph\">Cette identité visuelle élégante, colorée et faite main a permis de positionner GoToPadel comme un acteur reconnaissable d’entrée de jeu.\u003C/p>\n\n\n\n\u003Ch2 class=\"wp-block-heading\">\u003Cstrong>Nos solutions mobilisées\u003C/strong>\u003C/h2>\n\n\n\n\u003Cdiv data-wp-context=\"{ "autoclose": false, "accordionItems": [] }\" data-wp-interactive=\"core/accordion\" role=\"group\" class=\"wp-block-accordion is-layout-flow wp-block-accordion-is-layout-flow\">\n\u003Cdiv data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ "id": "accordion-item-1", "openByDefault": false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n\u003Ch3 class=\"wp-block-accordion-heading\">\u003Cbutton aria-expanded=\"false\" aria-controls=\"accordion-item-1-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-1\" type=\"button\" class=\"wp-block-accordion-heading__toggle\">\u003Cspan class=\"wp-block-accordion-heading__toggle-title\">Audiovisuel\u003C/span>\u003Cspan class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+\u003C/span>\u003C/button>\u003C/h3>\n\n\n\n\u003Cdiv inert aria-labelledby=\"accordion-item-1\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-1-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n\u003Cp class=\"wp-block-paragraph\">Toutes les productions audiovisuelles réalisées pour GoToPadel ont été pensées pour offrir une patte de démarcation à tout le projet. Les vidéos, shootings photos et carrousels sur les réseaux visent à valoriser l’ambiance cocooning et la beauté des lieux et des infrastructures.\u003C/p>\n\n\n\n\u003Cp class=\"wp-block-paragraph\">Ce qu’on a produit pour GoToPadel :\u003C/p>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Vidéos\u003C/li>\n\n\n\n\u003Cli>Reportages et shootings photos\u003C/li>\n\n\n\n\u003Cli>Carrousels réseaux sociaux\u003C/li>\n\u003C/ul>\n\n\n\n\u003Cdiv style=\"padding:177.78% 0 0 0;position:relative;\">\u003Ciframe src=\"https://player.vimeo.com/video/1215430026?badge=0&autopause=0&player_id=0&app_id=58479\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"GoToPadel - Inauguration\">\u003C/iframe>\u003C/div>\u003Cscript src=\"https://player.vimeo.com/api/player.js\">\u003C/script>\n\u003C/div>\n\u003C/div>\n\n\n\n\u003Cdiv data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ "id": "accordion-item-2", "openByDefault": false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n\u003Ch3 class=\"wp-block-accordion-heading\">\u003Cbutton aria-expanded=\"false\" aria-controls=\"accordion-item-2-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-2\" type=\"button\" class=\"wp-block-accordion-heading__toggle\">\u003Cspan class=\"wp-block-accordion-heading__toggle-title\">Digital\u003C/span>\u003Cspan class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+\u003C/span>\u003C/button>\u003C/h3>\n\n\n\n\u003Cdiv inert aria-labelledby=\"accordion-item-2\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-2-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n\u003Cp class=\"wp-block-paragraph\">Le déploiement digital a permis de déjà faire connaître le club avant même son ouverture. La stratégie de marketing digital soutenue par le plan de communication et les contenus réseaux sociaux a créé une hype grandissante permettant la création d’une première communauté fidèle.\u003C/p>\n\n\n\n\u003Cp class=\"wp-block-paragraph\">Ce qu’on a produit pour GoToPadel :\u003C/p>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Plan de communication\u003C/li>\n\n\n\n\u003Cli>Marketing digital\u003C/li>\n\n\n\n\u003Cli>Carrousels réseaux sociaux\u003C/li>\n\n\n\n\u003Cli>Community Management\u003C/li>\n\u003C/ul>\n\u003C/div>\n\u003C/div>\n\n\n\n\u003Cdiv data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ "id": "accordion-item-3", "openByDefault": false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n\u003Ch3 class=\"wp-block-accordion-heading\">\u003Cbutton aria-expanded=\"false\" aria-controls=\"accordion-item-3-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-3\" type=\"button\" class=\"wp-block-accordion-heading__toggle\">\u003Cspan class=\"wp-block-accordion-heading__toggle-title\">Graphisme\u003C/span>\u003Cspan class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+\u003C/span>\u003C/button>\u003C/h3>\n\n\n\n\u003Cdiv inert aria-labelledby=\"accordion-item-3\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-3-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n\u003Cp class=\"wp-block-paragraph\">Le travail graphique a consisté à créer une identité premium capable de traverser le temps et refléter le standing des prestations. Le logo, la charte graphique et les différents supports ont été pensés pour refléter un univers élégant et cohérent pour l’ensemble du projet (club, architecture, réseaux sociaux, oriflammes, etc).\u003C/p>\n\n\n\n\u003Cp class=\"wp-block-paragraph\">Ce qu’on a produit pour GoToPadel :\u003C/p>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Logo\u003C/li>\n\n\n\n\u003Cli>Charte graphique\u003C/li>\n\n\n\n\u003Cli>Carrousels réseaux sociaux\u003C/li>\n\u003C/ul>\n\u003C/div>\n\u003C/div>\n\n\n\n\u003Cdiv data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ "id": "accordion-item-4", "openByDefault": false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n\u003Ch3 class=\"wp-block-accordion-heading\">\u003Cbutton aria-expanded=\"false\" aria-controls=\"accordion-item-4-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-4\" type=\"button\" class=\"wp-block-accordion-heading__toggle\">\u003Cspan class=\"wp-block-accordion-heading__toggle-title\">Stratégie\u003C/span>\u003Cspan class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+\u003C/span>\u003C/button>\u003C/h3>\n\n\n\n\u003Cdiv inert aria-labelledby=\"accordion-item-4\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-4-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n\u003Cp class=\"wp-block-paragraph\">La réflexion stratégique a porté sur la création complète de la marque. Nous avons précisé les volontés, éliminé les contradictions, simplifié un concept peu évident et orienté vers les éléments les plus propices afin de construire une marque cohérente dès son lancement.\u003C/p>\n\n\n\n\u003Cp class=\"wp-block-paragraph\">Ce qu’on a produit pour GoToPadel :\u003C/p>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Audit\u003C/li>\n\n\n\n\u003Cli>Consulting stratégique\u003C/li>\n\n\n\n\u003Cli>Branding et identité de marque\u003C/li>\n\n\n\n\u003Cli>Stratégie de communication\u003C/li>\n\u003C/ul>\n\u003C/div>\n\u003C/div>\n\n\n\n\u003Cdiv data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ "id": "accordion-item-5", "openByDefault": false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n\u003Ch3 class=\"wp-block-accordion-heading\">\u003Cbutton aria-expanded=\"false\" aria-controls=\"accordion-item-5-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-5\" type=\"button\" class=\"wp-block-accordion-heading__toggle\">\u003Cspan class=\"wp-block-accordion-heading__toggle-title\">Web\u003C/span>\u003Cspan class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+\u003C/span>\u003C/button>\u003C/h3>\n\n\n\n\u003Cdiv inert aria-labelledby=\"accordion-item-5\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-5-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n\u003Cp class=\"wp-block-paragraph\">Le site internet a été pensé comme la vitrine digitale du club et un véritable outil de réservation. Il présente le concept global mais aussi chacune de ses deux entités tout en valorisant les infrastructures et l’univers graphique coloré. Il met également en avant la possibilité, pour les entreprises, de louer les lieux pour du team-building. En bref, c’est le parfait concentré de ce qui fait GoToPadel.\u003C/p>\n\n\n\n\u003Cp class=\"wp-block-paragraph\">Ce qu’on a produit pour GoToPadel :\u003C/p>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Site internet\u003C/li>\n\n\n\n\u003Cli>Plateforme de réservation\u003C/li>\n\u003C/ul>\n\n\n\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg decoding=\"async\" width=\"764\" height=\"1024\" fetchpriority=\"low\" src=\"https://wp.ohmedias.com/wp-content/uploads/2026/08/mockup-gotopadel-764x1024.webp\" alt=\"\" class=\"wp-image-1470\" srcset=\"https://wp.ohmedias.com/wp-content/uploads/2026/08/mockup-gotopadel-764x1024.webp 764w, https://wp.ohmedias.com/wp-content/uploads/2026/08/mockup-gotopadel-224x300.webp 224w, https://wp.ohmedias.com/wp-content/uploads/2026/08/mockup-gotopadel-768x1029.webp 768w, https://wp.ohmedias.com/wp-content/uploads/2026/08/mockup-gotopadel-1147x1536.webp 1147w, https://wp.ohmedias.com/wp-content/uploads/2026/08/mockup-gotopadel-1529x2048.webp 1529w, https://wp.ohmedias.com/wp-content/uploads/2026/08/mockup-gotopadel-scaled.webp 1911w\" sizes=\"(max-width: 764px) 100vw, 764px\" />\u003C/figure>\n\u003C/div>\n\u003C/div>\n\u003C/div>\n\n\n\n\u003Ch3 class=\"wp-block-heading\">\u003Cstrong>GoToPadel aujourd’hui\u003C/strong>\u003C/h3>\n\n\n\n\u003Cp class=\"wp-block-paragraph\">Comme espéré, GoToPadel a ouvert ses portes lors d’une inauguration qui a très vite affiché complet. Le concept associant pratique sportive et moment de détente dans l’espace horeca a séduit le public qui a adhéré au positionnement choisi.\u003C/p>\n\n\n\n\u003Cp class=\"wp-block-paragraph\">Plusieurs mois après son lancement, le taux d’occupation des terrains est resté élevé et une communauté d’habitués semble s’être constituée autour du projet. Il faudra encore un peu de recul pour déterminer si un public uniquement horeca s’est également constitué.\u003C/p>\n\u003C/div>\n",false,{"rendered":94,"protected":92},"\u003Cp>Créer une marque premium alliant sport et service 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class=\"wp-block-group max-w-screen-lg mx-auto has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\u003Cp class=\"wp-block-paragraph\">Solidaris est un acteur majeur de la santé et de la solidarité en Belgique. En tant que mutualité, l’organisation s’occupe de la sécurité sociale pour garantir l’accès aux soins de santé à ses affiliés et défendre les droits citoyens. Chaque année, elle organise les « Assises de Solidaris », un grand événement interne pour penser les soins et les combats de demain.\u003C/p>\n\n\n\n\u003Cp class=\"wp-block-paragraph\">C’est dans le cadre de ce rendez-vous annuel et son organisation que notre collaboration a commencé.\u003C/p>\n\n\n\n\u003Ch2 class=\"wp-block-heading\">\u003Cstrong>La demande du client\u003C/strong>\u003C/h2>\n\n\n\n\u003Cp class=\"wp-block-paragraph\">Les Assises étant organisées dans une salle avec capacité déterminée, Solidaris nous a initialement contacté pour réaliser une captation de l’événement qui serait, par la suite, distribuée à l’ensemble des collaborateurs non présents ce jour-là.\u003C/p>\n\n\n\n\u003Cp class=\"wp-block-paragraph\">De fil en aiguille, nous avons également été impliqués dans des retransmissions live, animation de l’événement, productions vidéos et réflexions sur l’organisation de la journée au fil des années.\u003C/p>\n\n\n\n\u003Ch2 class=\"wp-block-heading\">\u003Cstrong>La vision stratégique définie\u003C/strong>\u003C/h2>\n\n\n\n\u003Cp class=\"wp-block-paragraph\">En plus de la captation en tant que tel de l’événement, nous avons rapidement été amenés à développer une véritable relation collaborative avec Solidaris. De ce fait, nous avons été en charge de co-construction de la stratégie de chaque édition.\u003C/p>\n\n\n\n\u003Cp class=\"wp-block-paragraph\">Chaque édition abordant un nouveau thème ou un nouvel axe d’un thème complexe, nous accompagnons Solidaris dans la structuration des conférences, interventions et interludes de la journée. Nous affinons le thème puis proposons des idées de contenus que nous réalisons par la suite pour enrichir l’expérience. Le jour même, nous nous occupons de la captation et de la réalisation d’un aftermovie.\u003C/p>\n\n\n\n\u003Cp class=\"wp-block-paragraph\">Cette implication plus globale et précoce dans le processus organisationnel permet à chaque édition des Assises de jouir d’une cohérence totale de ton et de fond.\u003C/p>\n\n\n\n\u003Ch2 class=\"wp-block-heading\">\u003Cstrong>Nos solutions mobilisées\u003C/strong>\u003C/h2>\n\n\n\n\u003Cdiv data-wp-context=\"{ "autoclose": false, "accordionItems": [] }\" data-wp-interactive=\"core/accordion\" role=\"group\" class=\"wp-block-accordion is-layout-flow wp-block-accordion-is-layout-flow\">\n\u003Cdiv data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ "id": "accordion-item-7", "openByDefault": false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n\u003Ch3 class=\"wp-block-accordion-heading\">\u003Cbutton aria-expanded=\"false\" aria-controls=\"accordion-item-7-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-7\" type=\"button\" class=\"wp-block-accordion-heading__toggle\">\u003Cspan class=\"wp-block-accordion-heading__toggle-title\">Audiovisuel\u003C/span>\u003Cspan class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+\u003C/span>\u003C/button>\u003C/h3>\n\n\n\n\u003Cdiv inert aria-labelledby=\"accordion-item-7\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-7-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n\u003Cp class=\"wp-block-paragraph\">Tous les contenus audiovisuels sont pensés pour dynamiser l’événement, apporter matière aux débats/échanges, introduire les thèmes abordés et renforcer l’engagement interne. Capsules vidéos, micro-trottoirs, captations live et aftermovies permettent de valoriser les interventions, l’ambiance particulière des Assises et les temps forts de chaque édition.\u003C/p>\n\n\n\n\u003Cp class=\"wp-block-paragraph\">Ce qu’on a produit pour Solidaris :\u003C/p>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Vidéos\u003C/li>\n\n\n\n\u003Cli>Captations live\u003C/li>\n\n\n\n\u003Cli>Motion designs\u003C/li>\n\n\n\n\u003Cli>Micro-trottoirs\u003C/li>\n\u003C/ul>\n\u003C/div>\n\u003C/div>\n\n\n\n\u003Cdiv data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ "id": "accordion-item-8", "openByDefault": false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n\u003Ch3 class=\"wp-block-accordion-heading\">\u003Cbutton aria-expanded=\"false\" aria-controls=\"accordion-item-8-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-8\" type=\"button\" class=\"wp-block-accordion-heading__toggle\">\u003Cspan class=\"wp-block-accordion-heading__toggle-title\">Graphisme\u003C/span>\u003Cspan class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+\u003C/span>\u003C/button>\u003C/h3>\n\n\n\n\u003Cdiv inert aria-labelledby=\"accordion-item-8\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-8-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n\u003Cp class=\"wp-block-paragraph\">Le travail graphique sert à harmoniser les supports de communication physiques pour renforcer la visibilité des Assises et, sur place, offrir un cadre attirant. Les affiches et roll-ups habillent l’événement pour le rendre plus identifiable et augmenter le sentiment d’appartenance en interne.\u003C/p>\n\n\n\n\u003Cp class=\"wp-block-paragraph\">\u003C/p>\n\n\n\n\u003Cp class=\"wp-block-paragraph\">Ce qu’on a produit pour Solidaris :\u003C/p>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Affiches\u003C/li>\n\n\n\n\u003Cli>Roll-up\u003C/li>\n\u003C/ul>\n\u003C/div>\n\u003C/div>\n\n\n\n\u003Cdiv data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ "id": "accordion-item-9", "openByDefault": false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n\u003Ch3 class=\"wp-block-accordion-heading\">\u003Cbutton aria-expanded=\"false\" aria-controls=\"accordion-item-9-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-9\" type=\"button\" class=\"wp-block-accordion-heading__toggle\">\u003Cspan class=\"wp-block-accordion-heading__toggle-title\">Web\u003C/span>\u003Cspan class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+\u003C/span>\u003C/button>\u003C/h3>\n\n\n\n\u003Cdiv inert aria-labelledby=\"accordion-item-9\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-9-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n\u003Cp class=\"wp-block-paragraph\">À la demande de Solidaris, nous avons également développé une application mobile pensée comme un outil pratique et interactif au service des participants. Elle permet de centraliser les informations utiles, le programme, les ateliers auxquels les participants sont inscrits et de retrouver, par la suite, tous les contenus diffusés ou réalisés lors de la journée.\u003C/p>\n\n\n\n\u003Cp class=\"wp-block-paragraph\">Ce qu’on a produit pour Solidaris :\u003C/p>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Application mobile\u003C/li>\n\u003C/ul>\n\u003C/div>\n\u003C/div>\n\n\n\n\u003Cdiv data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ "id": "accordion-item-10", "openByDefault": false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n\u003Ch3 class=\"wp-block-accordion-heading\">\u003Cbutton aria-expanded=\"false\" aria-controls=\"accordion-item-10-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-10\" type=\"button\" class=\"wp-block-accordion-heading__toggle\">\u003Cspan class=\"wp-block-accordion-heading__toggle-title\">Formation\u003C/span>\u003Cspan class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+\u003C/span>\u003C/button>\u003C/h3>\n\n\n\n\u003Cdiv inert aria-labelledby=\"accordion-item-10\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-10-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n\u003Cp class=\"wp-block-paragraph\">Au fil des années, notre rôle s’est rapidement étendu à l’animation de certains temps forts des Assises puis de la journée de débats/conférences. Nous retravaillons, en ce sens, l’animation de chaque édition pour favoriser, au mieux, les interactions avec le public et s’adapter aux nouveautés (fonctionnalités, surprises,…).\u003C/p>\n\n\n\n\u003Cp class=\"wp-block-paragraph\">Ce qu’on a produit pour Solidaris :\u003C/p>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Animation\u003C/li>\n\u003C/ul>\n\u003C/div>\n\u003C/div>\n\u003C/div>\n\n\n\n\u003Ch2 class=\"wp-block-heading\">\u003Cstrong>Solidaris aujourd’hui\u003C/strong>\u003C/h2>\n\n\n\n\u003Cp class=\"wp-block-paragraph\">Fin 2025, Solidaris a célébré les 10 ans de ses Assises, un événement anniversaire important qui marque la durabilité d’un rendez-vous qui ne cesse de grandir et rassembler davantage à chaque édition.\u003C/p>\n\n\n\n\u003Cp class=\"wp-block-paragraph\">L’organisation a, en parallèle, renforcé sa présence en communication et son image de marque en partageant de nombreux extraits de ces journées.\u003C/p>\n\n\n\n\u003Cp class=\"wp-block-paragraph\">Forts de ce long chemin parcouru ensemble, nous accompagnons actuellement toujours Solidaris pour faire de cette journée annuelle une plus belle réussite encore que les précédentes.\u003C/p>\n\u003C/div>\n",{"rendered":611,"protected":92},"\u003Cp>Construire un partenariat durable autour d’un événement devenu incontournable.\u003C/p>\n",1376,[97,98,99,100,101],[],[616,86,105,106,107,108,109,110,111,112,113],"post-1046",{"client_logo":618,"project_banner_bg":39,"project_hide":39},1047,{"self":620,"collection":625,"about":627,"wp:featuredmedia":629,"wp:attachment":632,"wp:term":635,"curies":640},[621],{"href":622,"targetHints":623},"https://wp.ohmedias.com/wp-json/wp/v2/projets/1046",{"allow":624},[123],[626],{"href":126},[628],{"href":129},[630],{"embeddable":132,"href":631},"https://wp.ohmedias.com/wp-json/wp/v2/media/1376",[633],{"href":634},"https://wp.ohmedias.com/wp-json/wp/v2/media?parent=1046",[636,638],{"taxonomy":139,"embeddable":132,"href":637},"https://wp.ohmedias.com/wp-json/wp/v2/categories?post=1046",{"taxonomy":142,"embeddable":132,"href":639},"https://wp.ohmedias.com/wp-json/wp/v2/tags?post=1046",[641],{"name":146,"href":147,"templated":132},{"wp:featuredmedia":643,"wp:term":700},[644],{"id":612,"date":645,"slug":646,"type":153,"link":647,"title":648,"author":157,"featured_media":42,"acf":649,"caption":650,"alt_text":651,"media_type":45,"mime_type":44,"media_details":652,"source_url":679,"_links":682},"2026-04-29T07:45:22","assises-thumb","https://wp.ohmedias.com/projets/solidaris/assises-thumb/",{"rendered":646},[],{"rendered":39},"Projet 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class=\"wp-block-group max-w-screen-lg mx-auto has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>Inspirante\u003C/strong> est un concept belge fondé par Lollia Muset, dédié au bien-être global via des soins dermo-cosmétiques et des expériences sensorielles. La marque privilégie des produits naturels, souvent avec des actifs bio, pour offrir une efficacité réelle sans artifices. \u003C/p>\n\n\n\n\u003Cp class=\"wp-block-paragraph\">Proposant des soins et des massages énergétiques du visage, elle vise une reconnexion entre la peau et l’esprit, notamment au sein de sa « Maison Inspirante » à Tournai. Elle a également créé sa propre crème visage.\u003C/p>\n\n\n\n\u003Ch2 class=\"wp-block-heading\">Demandes du client\u003C/h2>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>stratégie\u003C/li>\n\n\n\n\u003Cli>logo\u003C/li>\n\n\n\n\u003Cli>charte graphique\u003C/li>\n\n\n\n\u003Cli>e-commerce\u003C/li>\n\n\n\n\u003Cli>packaging produit\u003C/li>\n\n\n\n\u003Cli>vidéos\u003C/li>\n\n\n\n\u003Cli>plan de communication\u003C/li>\n\n\n\n\u003Cli>community management\u003C/li>\n\n\n\n\u003Cli>photos\u003C/li>\n\n\n\n\u003Cli>campagne de crowdfunding\u003C/li>\n\u003C/ul>\n\n\n\n\u003Ch2 class=\"wp-block-heading\">Réalisations\u003C/h2>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Audiovisuel : vidéos, photos\u003C/li>\n\n\n\n\u003Cli>Digital : vidéos, community management\u003C/li>\n\n\n\n\u003Cli>Graphisme : logo, charte graphique, packaging produit, campagne de crowfunding\u003C/li>\n\n\n\n\u003Cli>Stratégie : stratégie, plan de communication, campagne de crowfunding\u003C/li>\n\n\n\n\u003Cli>Web : e-commerce\u003C/li>\n\u003C/ul>\n\u003C/div>\n",{"rendered":811,"protected":92},"\u003Cp>Inspirante est un concept belge fondé par Lollia Muset, dédié au bien-être global via des soins dermo-cosmétiques et des expériences sensorielles.\u003C/p>\n",1044,[97,98,99,100,101],[],[816,86,105,106,107,108,109,110,111,112,113],"post-1043",{"client_logo":818,"project_banner_bg":819,"project_hide":39},1045,1294,{"self":821,"collection":826,"about":828,"wp:featuredmedia":830,"wp:attachment":833,"wp:term":836,"curies":841},[822],{"href":823,"targetHints":824},"https://wp.ohmedias.com/wp-json/wp/v2/projets/1043",{"allow":825},[123],[827],{"href":126},[829],{"href":129},[831],{"embeddable":132,"href":832},"https://wp.ohmedias.com/wp-json/wp/v2/media/1044",[834],{"href":835},"https://wp.ohmedias.com/wp-json/wp/v2/media?parent=1043",[837,839],{"taxonomy":139,"embeddable":132,"href":838},"https://wp.ohmedias.com/wp-json/wp/v2/categories?post=1043",{"taxonomy":142,"embeddable":132,"href":840},"https://wp.ohmedias.com/wp-json/wp/v2/tags?post=1043",[842],{"name":146,"href":147,"templated":132},{"wp:featuredmedia":844,"wp:term":904},[845],{"id":812,"date":846,"slug":847,"type":153,"link":848,"title":849,"author":157,"featured_media":42,"acf":850,"caption":851,"alt_text":39,"media_type":45,"mime_type":44,"media_details":852,"source_url":883,"_links":886},"2026-03-18T15:02:55","creme-inspirante-3","https://wp.ohmedias.com/projets/inspirante/creme-inspirante-3/",{"rendered":847},[],{"rendered":39},{"width":853,"height":854,"file":855,"filesize":856,"sizes":857,"image_meta":884},1500,2001,"2026/03/creme-inspirante-3.webp",125046,{"medium":858,"large":863,"thumbnail":867,"medium_large":871,"1536x1536":876,"full":881},{"file":859,"width":860,"height":54,"filesize":861,"mime_type":44,"source_url":862},"creme-inspirante-3-225x300.webp",225,10712,"https://wp.ohmedias.com/wp-content/uploads/2026/03/creme-inspirante-3-225x300.webp",{"file":864,"width":57,"height":174,"filesize":865,"mime_type":44,"source_url":866},"creme-inspirante-3-768x1024.webp",48542,"https://wp.ohmedias.com/wp-content/uploads/2026/03/creme-inspirante-3-768x1024.webp",{"file":868,"width":52,"height":52,"filesize":869,"mime_type":44,"source_url":870},"creme-inspirante-3-150x150.webp",5630,"https://wp.ohmedias.com/wp-content/uploads/2026/03/creme-inspirante-3-150x150.webp",{"file":872,"width":57,"height":873,"filesize":874,"mime_type":44,"source_url":875},"creme-inspirante-3-768x1025.webp",1025,48894,"https://wp.ohmedias.com/wp-content/uploads/2026/03/creme-inspirante-3-768x1025.webp",{"file":877,"width":878,"height":188,"filesize":879,"mime_type":44,"source_url":880},"creme-inspirante-3-1151x1536.webp",1151,83074,"https://wp.ohmedias.com/wp-content/uploads/2026/03/creme-inspirante-3-1151x1536.webp",{"file":882,"width":853,"height":854,"mime_type":44,"source_url":883},"creme-inspirante-3.webp","https://wp.ohmedias.com/wp-content/uploads/2026/03/creme-inspirante-3.webp",{"aperture":195,"credit":39,"camera":39,"caption":39,"created_timestamp":195,"copyright":39,"focal_length":195,"iso":195,"shutter_speed":195,"title":39,"orientation":195,"keywords":885},[],{"self":887,"collection":891,"about":893,"author":895,"replies":897,"wp:attached-to":900,"curies":902},[888],{"href":832,"targetHints":889},{"allow":890},[123],[892],{"href":204},[894],{"href":207},[896],{"embeddable":132,"href":210},[898],{"embeddable":132,"href":899},"https://wp.ohmedias.com/wp-json/wp/v2/comments?post=1044",[901],{"embeddable":132,"post_type":86,"id":799,"href":823},[903],{"name":146,"href":147,"templated":132},[905,1001],[906,925,944,963,982],{"id":97,"link":221,"name":20,"slug":19,"taxonomy":139,"acf":907,"_links":908},[],{"self":909,"collection":913,"about":915,"up":917,"wp:post_type":919,"curies":923},[910],{"href":226,"targetHints":911},{"allow":912},[123],[914],{"href":231},[916],{"href":234},[918],{"embeddable":132,"href":237},[920,921,922],{"href":240},{"href":242},{"href":244},[924],{"name":146,"href":147,"templated":132},{"id":98,"link":248,"name":12,"slug":11,"taxonomy":139,"acf":926,"_links":927},[],{"self":928,"collection":932,"about":934,"up":936,"wp:post_type":938,"curies":942},[929],{"href":253,"targetHints":930},{"allow":931},[123],[933],{"href":231},[935],{"href":234},[937],{"embeddable":132,"href":237},[939,940,941],{"href":264},{"href":266},{"href":268},[943],{"name":146,"href":147,"templated":132},{"id":99,"link":272,"name":16,"slug":15,"taxonomy":139,"acf":945,"_links":946},[],{"self":947,"collection":951,"about":953,"up":955,"wp:post_type":957,"curies":961},[948],{"href":277,"targetHints":949},{"allow":950},[123],[952],{"href":231},[954],{"href":234},[956],{"embeddable":132,"href":237},[958,959,960],{"href":288},{"href":290},{"href":292},[962],{"name":146,"href":147,"templated":132},{"id":100,"link":296,"name":7,"slug":6,"taxonomy":139,"acf":964,"_links":965},[],{"self":966,"collection":970,"about":972,"up":974,"wp:post_type":976,"curies":980},[967],{"href":301,"targetHints":968},{"allow":969},[123],[971],{"href":231},[973],{"href":234},[975],{"embeddable":132,"href":237},[977,978,979],{"href":312},{"href":314},{"href":316},[981],{"name":146,"href":147,"templated":132},{"id":101,"link":320,"name":24,"slug":23,"taxonomy":139,"acf":983,"_links":984},[],{"self":985,"collection":989,"about":991,"up":993,"wp:post_type":995,"curies":999},[986],{"href":325,"targetHints":987},{"allow":988},[123],[990],{"href":231},[992],{"href":234},[994],{"embeddable":132,"href":237},[996,997,998],{"href":336},{"href":338},{"href":340},[1000],{"name":146,"href":147,"templated":132},[],{"id":1003,"date":1004,"date_gmt":1004,"guid":1005,"modified":1007,"modified_gmt":1007,"slug":1008,"status":85,"type":86,"link":1009,"title":1010,"content":1012,"excerpt":1014,"featured_media":161,"template":39,"categories":1016,"tags":1017,"class_list":1018,"acf":1021,"_links":1024,"_embedded":1047},581,"2026-04-14T15:25:18",{"rendered":1006},"https://wp.ohmedias.com/?post_type=projets&p=581","2026-06-23T12:32:29","azimut","https://wp.ohmedias.com/projets/azimut/",{"rendered":1011},"Azimut",{"rendered":1013,"protected":92},"\n\u003Cdiv class=\"wp-block-group max-w-screen-lg mx-auto has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\u003Cp class=\"wp-block-paragraph\">Azimut est une entreprise du secteur de l’énergie qui développe une solution de batterie intelligente dédiée à l’optimisation énergétique. Dans un marché en pleine transition, l’entreprise ambitionne de rendre l’énergie plus lisible, plus maîtrisée et plus accessible, en positionnant sa batterie comme un véritable outil stratégique pour ses clients.\u003C/p>\n\n\n\n\u003Cp class=\"wp-block-paragraph\">C’est dans cette volonté de structuration et de montée en puissance que notre collaboration a démarré.\u003C/p>\n\n\n\n\u003Ch2 class=\"wp-block-heading\">\u003Cstrong>La demande du client\u003C/strong>\u003C/h2>\n\n\n\n\u003Cp class=\"wp-block-paragraph\">Azimut faisait face à un problème de lisibilité. Chaque solution avait son propre nom, sa propre communication et sa propre identité. Pour leurs prospects comme pour leurs partenaires, le message était dilué : Que propose réellement Azimut ? Les offres fonctionnent-elles de pair ou sont-elles indépendantes ? Quelle est leur valeur ajoutée ?\u003C/p>\n\n\n\n\u003Cp class=\"wp-block-paragraph\">Ils avaient besoin d’un cadre stratégique fort pour retrouver cohérence et impact.\u003C/p>\n\n\n\n\u003Cp class=\"wp-block-paragraph\">\u003Ca href=\"https://azimut.be/\" data-type=\"link\" data-id=\"https://azimut.be/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"cta\">Voir le site internet\u003C/a>\u003C/p>\n\n\n\n\u003Ch2 class=\"wp-block-heading\">\u003Cstrong>La vision stratégique définie\u003C/strong>\u003C/h2>\n\n\n\n\u003Cp class=\"wp-block-paragraph\">Nous avons proposé un repositionnement clair : ne plus communiquer sur trois solutions distinctes mais sur une seule solution centrale, la batterie Azimut structurée en trois entités complémentaires. L’idée était d’avoir une identité claire avec une marque unique et un discours unifié.\u003C/p>\n\n\n\n\u003Cp class=\"wp-block-paragraph\">À partir de cette nouvelle architecture, nous avons entièrement refaçonné leur image : nouveau site internet, nouvelle cohérence visuelle, ligne éditoriale structurée, plan de communication évolutif, déploiement progressif de contenus adaptés à chaque cible.\u003C/p>\n\n\n\n\u003Cp class=\"wp-block-paragraph\">Ce repositionnement a transformé leur manière de communiquer et la manière dont ils sont perçus.\u003C/p>\n\n\n\n\u003Cfigure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\">\u003Cdiv class=\"wp-block-embed__wrapper\">\n\u003Ciframe loading=\"lazy\" title=\"Azimut - Spot publicitaire TV\" src=\"https://player.vimeo.com/video/1203774982?dnt=1&app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\">\u003C/iframe>\n\u003C/div>\u003C/figure>\n\n\n\n\u003Ch2 class=\"wp-block-heading\">\u003Cstrong>Nos solutions mobilisées\u003C/strong>\u003C/h2>\n\n\n\n\u003Cdiv data-wp-context=\"{ "autoclose": false, "accordionItems": [] }\" data-wp-interactive=\"core/accordion\" role=\"group\" class=\"wp-block-accordion is-layout-flow wp-block-accordion-is-layout-flow\">\n\u003Cdiv data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ "id": "accordion-item-1", "openByDefault": false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n\u003Ch3 class=\"wp-block-accordion-heading\">\u003Cbutton aria-expanded=\"false\" aria-controls=\"accordion-item-1-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-1\" type=\"button\" class=\"wp-block-accordion-heading__toggle\">\u003Cspan class=\"wp-block-accordion-heading__toggle-title\">Audiovisuel\u003C/span>\u003Cspan class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+\u003C/span>\u003C/button>\u003C/h3>\n\n\n\n\u003Cdiv inert aria-labelledby=\"accordion-item-1\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-1-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n\u003Cp class=\"wp-block-paragraph\">Toutes les productions audiovisuelles réalisées pour Azimut ont été pensées autour d’un axe pédagogique et expert. Vidéos, motion design, rendus 3D, podcasts et carrousels sur les réseaux sociaux doivent permettre de vulgariser concrètement le fonctionnement de la batterie, le tout dans un rendu visuel classe.\u003C/p>\n\n\n\n\u003Cp class=\"wp-block-paragraph\">Ce qu’on a produit pour Azimut :\u003C/p>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Vidéos\u003C/li>\n\n\n\n\u003Cli>Publicités en tv\u003C/li>\n\n\n\n\u003Cli>Motion designs\u003C/li>\n\n\n\n\u003Cli>Carrousels réseaux sociaux\u003C/li>\n\n\n\n\u003Cli>Reportages et shootings photos\u003C/li>\n\n\n\n\u003Cli>Rendus 3D\u003C/li>\n\n\n\n\u003Cli>Podcast\u003C/li>\n\n\n\n\u003Cli>Captations live\u003C/li>\n\u003C/ul>\n\n\n\n\u003Cfigure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\u003Cdiv class=\"wp-block-embed__wrapper\">\n\u003Ciframe loading=\"lazy\" title=\"Podcazimut : Episode #3 - Horizon du marché de l'énergie en 2026\" width=\"500\" height=\"281\" src=\"https://www.youtube.com/embed/7Lxn8-JrrH0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen>\u003C/iframe>\n\u003C/div>\u003C/figure>\n\u003C/div>\n\u003C/div>\n\n\n\n\u003Cdiv data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ "id": "accordion-item-2", "openByDefault": false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n\u003Ch3 class=\"wp-block-accordion-heading\">\u003Cbutton aria-expanded=\"false\" aria-controls=\"accordion-item-2-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-2\" type=\"button\" class=\"wp-block-accordion-heading__toggle\">\u003Cspan class=\"wp-block-accordion-heading__toggle-title\">Digital\u003C/span>\u003Cspan class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+\u003C/span>\u003C/button>\u003C/h3>\n\n\n\n\u003Cdiv inert aria-labelledby=\"accordion-item-2\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-2-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n\u003Cp class=\"wp-block-paragraph\">Le déploiement digital a servi à accompagner la montée en puissance de la nouvelle identité. Plan de com évolutif, piliers de contenu progressifs, webinaires et community management ont permis d’installer progressivement un discours unifié, tout en renforçant la visibilité et l’expertise d’Azimut.\u003C/p>\n\n\n\n\u003Cp class=\"wp-block-paragraph\">Ce qu’on a produit pour Azimut :\u003C/p>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Plan de communication\u003C/li>\n\n\n\n\u003Cli>Marketing digital\u003C/li>\n\n\n\n\u003Cli>Vidéos et motion designs\u003C/li>\n\n\n\n\u003Cli>Carrousels réseaux sociaux\u003C/li>\n\n\n\n\u003Cli>Podcast\u003C/li>\n\n\n\n\u003Cli>Captation live\u003C/li>\n\n\n\n\u003Cli>Webinaires\u003C/li>\n\n\n\n\u003Cli>Community Management\u003C/li>\n\u003C/ul>\n\n\n\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg decoding=\"async\" width=\"1024\" height=\"683\" fetchpriority=\"low\" src=\"https://wp.ohmedias.com/wp-content/uploads/2026/04/azimut-social-mockup-1024x683.webp\" alt=\"\" class=\"wp-image-1457\" srcset=\"https://wp.ohmedias.com/wp-content/uploads/2026/04/azimut-social-mockup-1024x683.webp 1024w, https://wp.ohmedias.com/wp-content/uploads/2026/04/azimut-social-mockup-300x200.webp 300w, https://wp.ohmedias.com/wp-content/uploads/2026/04/azimut-social-mockup-768x512.webp 768w, https://wp.ohmedias.com/wp-content/uploads/2026/04/azimut-social-mockup-1536x1024.webp 1536w, https://wp.ohmedias.com/wp-content/uploads/2026/04/azimut-social-mockup-2048x1365.webp 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" />\u003C/figure>\n\u003C/div>\n\u003C/div>\n\n\n\n\u003Cdiv data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ "id": "accordion-item-3", "openByDefault": false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n\u003Ch3 class=\"wp-block-accordion-heading\">\u003Cbutton aria-expanded=\"false\" aria-controls=\"accordion-item-3-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-3\" type=\"button\" class=\"wp-block-accordion-heading__toggle\">\u003Cspan class=\"wp-block-accordion-heading__toggle-title\">Graphisme\u003C/span>\u003Cspan class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+\u003C/span>\u003C/button>\u003C/h3>\n\n\n\n\u003Cdiv inert aria-labelledby=\"accordion-item-3\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-3-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n\u003Cp class=\"wp-block-paragraph\">Le travail graphique a consisté à renforcer l’effet waouw de la marque et harmoniser l’ensemble des supports autour de la nouvelle identité visuelle. Supports print, visuels réseaux et motion designs ont contribué à matérialiser la reconnaissabilité de la marque Azimut.\u003C/p>\n\n\n\n\u003Cp class=\"wp-block-paragraph\">Ce qu’on a produit pour Azimut :\u003C/p>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Charte graphique\u003C/li>\n\n\n\n\u003Cli>Carrousels réseaux sociaux\u003C/li>\n\n\n\n\u003Cli>Motion designs\u003C/li>\n\n\n\n\u003Cli>Brochures partenaires\u003C/li>\n\n\n\n\u003Cli>Rolls-up\u003C/li>\n\n\n\n\u003Cli>Fiches de présentation de produits\u003C/li>\n\u003C/ul>\n\n\n\n\u003Cfigure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\">\u003Cdiv class=\"wp-block-embed__wrapper\">\n\u003Ciframe loading=\"lazy\" title=\"Azimut - Motion design - Centrale électrique virtuelle\" src=\"https://player.vimeo.com/video/1203800880?dnt=1&app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\">\u003C/iframe>\n\u003C/div>\u003C/figure>\n\u003C/div>\n\u003C/div>\n\n\n\n\u003Cdiv data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ "id": "accordion-item-4", "openByDefault": false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n\u003Ch3 class=\"wp-block-accordion-heading\">\u003Cbutton aria-expanded=\"false\" aria-controls=\"accordion-item-4-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-4\" type=\"button\" class=\"wp-block-accordion-heading__toggle\">\u003Cspan class=\"wp-block-accordion-heading__toggle-title\">Stratégie\u003C/span>\u003Cspan class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+\u003C/span>\u003C/button>\u003C/h3>\n\n\n\n\u003Cdiv inert aria-labelledby=\"accordion-item-4\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-4-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n\u003Cp class=\"wp-block-paragraph\">La réflexion stratégique a été la base de toute notre collaboration avec Azimut. Nous avons simplifié leur approche, transformé trois offres distinctes en une solution centrale forte et centré la communication autour de la batterie. Toute cette refonte visait à de rendre le discours plus clair et plus identifiable sur le marché.\u003C/p>\n\n\n\n\u003Cp class=\"wp-block-paragraph\">Ce qu’on a produit pour Azimut :\u003C/p>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Audit\u003C/li>\n\n\n\n\u003Cli>Consulting\u003C/li>\n\n\n\n\u003Cli>Branding et identité de marque\u003C/li>\n\n\n\n\u003Cli>Plan de communication\u003C/li>\n\u003C/ul>\n\u003C/div>\n\u003C/div>\n\n\n\n\u003Cdiv data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ "id": "accordion-item-5", "openByDefault": false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n\u003Ch3 class=\"wp-block-accordion-heading\">\u003Cbutton aria-expanded=\"false\" aria-controls=\"accordion-item-5-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-5\" type=\"button\" class=\"wp-block-accordion-heading__toggle\">\u003Cspan class=\"wp-block-accordion-heading__toggle-title\">Web\u003C/span>\u003Cspan class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+\u003C/span>\u003C/button>\u003C/h3>\n\n\n\n\u003Cdiv inert aria-labelledby=\"accordion-item-5\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-5-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n\u003Cp class=\"wp-block-paragraph\">Après sa refonte complète, le site internet est devenu la nouvelle pierre d’achoppement de l’identité d’Azimut. Il est devenu le référent de la cohérence visuelle, un support actif de la communication et un point névralgique de la conversion du business. C’est désormais un outil stratégique important de la stratégie marketing. \u003C/p>\n\n\n\n\u003Cp class=\"wp-block-paragraph\">Ce qu’on a produit pour Azimut :\u003C/p>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Site internet\u003C/li>\n\n\n\n\u003Cli>Formulaire de conversion\u003C/li>\n\n\n\n\u003Cli>Bannière dynamique\u003C/li>\n\n\n\n\u003Cli>Articles de blog\u003C/li>\n\n\n\n\u003Cli>Newsletter\u003C/li>\n\u003C/ul>\n\n\n\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg decoding=\"async\" width=\"1024\" height=\"819\" fetchpriority=\"low\" src=\"https://wp.ohmedias.com/wp-content/uploads/2026/02/azimut-banner-1024x819.png\" alt=\"\" class=\"wp-image-583\" srcset=\"https://wp.ohmedias.com/wp-content/uploads/2026/02/azimut-banner-1024x819.png 1024w, https://wp.ohmedias.com/wp-content/uploads/2026/02/azimut-banner-300x240.png 300w, https://wp.ohmedias.com/wp-content/uploads/2026/02/azimut-banner-768x614.png 768w, https://wp.ohmedias.com/wp-content/uploads/2026/02/azimut-banner-1536x1228.png 1536w, https://wp.ohmedias.com/wp-content/uploads/2026/02/azimut-banner-2048x1637.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" />\u003C/figure>\n\u003C/div>\n\u003C/div>\n\u003C/div>\n\u003C/div>\n\n\n\n\u003Cdiv class=\"wp-block-group bg-primary has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\u003Cdiv class=\"wp-block-group max-w-screen-lg mx-auto has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\u003Ch3 class=\"wp-block-heading\">\u003Cstrong>Azimut aujourd’hui\u003C/strong>\u003C/h3>\n\n\n\n\u003Cp class=\"wp-block-paragraph\">Depuis nos premiers contacts il y a bientôt deux ans, Azimut a bien évolué. La simplification de la marque a permis à l’entreprise de trouver son public qui ne cesse de grandir. Azimut produit aujourd’hui plus de 100 unités par mois, a atteint ses objectifs et prépare son développement à l’international.\u003C/p>\n\n\n\n\u003Cp class=\"wp-block-paragraph\">Nous accompagnons actuellement toujours Azimut dans le développement continu de leur communication et marketing. Ce qui était au départ une mission de clarification s’est transformé en un véritable partenariat stratégique long terme.\u003C/p>\n\n\n\n\u003Cp class=\"wp-block-paragraph\">Ensemble, nous faisons évoluer les formats, les messages et les supports pour accompagner leurs nouveaux défis.\u003C/p>\n\n\n\n\u003Ch3 class=\"wp-block-heading\">\u003Cstrong>Retour client\u003C/strong>\u003C/h3>\n\n\n\n\u003Cblockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n\u003Cp class=\"wp-block-paragraph\">“Votre capacité d’écoute, votre réactivité et votre suivi au quotidien apportent une vraie tranquillité. Travailler avec vous, c’est fluide, fiable et enrichissant. Créatifs, humains, réactifs. C’est pour ça qu’on continue”\u003C/p>\n\u003C/blockquote>\n\u003C/div>\n\u003C/div>\n",{"rendered":1015,"protected":92},"\u003Cp>Clarifier une marque pour lui donner une vraie 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1182,1183,1184],{"href":288},{"href":290},{"href":292},[1186],{"name":146,"href":147,"templated":132},{"id":100,"link":296,"name":7,"slug":6,"taxonomy":139,"acf":1188,"_links":1189},[],{"self":1190,"collection":1194,"about":1196,"up":1198,"wp:post_type":1200,"curies":1204},[1191],{"href":301,"targetHints":1192},{"allow":1193},[123],[1195],{"href":231},[1197],{"href":234},[1199],{"embeddable":132,"href":237},[1201,1202,1203],{"href":312},{"href":314},{"href":316},[1205],{"name":146,"href":147,"templated":132},{"id":101,"link":320,"name":24,"slug":23,"taxonomy":139,"acf":1207,"_links":1208},[],{"self":1209,"collection":1213,"about":1215,"up":1217,"wp:post_type":1219,"curies":1223},[1210],{"href":325,"targetHints":1211},{"allow":1212},[123],[1214],{"href":231},[1216],{"href":234},[1218],{"embeddable":132,"href":237},[1220,1221,1222],{"href":336},{"href":338},{"href":340},[1224],{"name":146,"href":147,"templated":132},[],{"id":1227,"date":1228,"date_gmt":1228,"guid":1229,"modified":1231,"modified_gmt":1231,"slug":1232,"status":85,"type":86,"link":1233,"title":1234,"content":1236,"excerpt":1238,"featured_media":1240,"template":39,"categories":1241,"tags":1242,"class_list":1243,"acf":1245,"_links":1247,"_embedded":1270},574,"2026-02-18T15:15:47",{"rendered":1230},"https://wp.ohmedias.com/?post_type=projets&p=574","2026-06-23T08:09:29","pharma-sante","https://wp.ohmedias.com/projets/pharma-sante/",{"rendered":1235},"Pharma Santé",{"rendered":1237,"protected":92},"\n\u003Cdiv class=\"wp-block-group max-w-screen-lg mx-auto has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\u003Cp class=\"wp-block-paragraph\">Acteur historique du secteur, Pharma Santé est un réseau de pharmacies engagé dans une approche de soins accessible et de proximité. Membre du réseau Solidaris, elle porte une vision fondée sur la solidarité, la qualité des soins et la relation humaine avec les patients face à la montée des para-phamarcies.\u003C/p>\n\n\n\n\u003Cp class=\"wp-block-paragraph\">C’est dans cette volonté de réaffirmation identitaire que notre collaboration a débuté.\u003C/p>\n\n\n\n\u003Ch3 class=\"wp-block-heading\">\u003Cstrong>La demande du client\u003C/strong>\u003C/h3>\n\n\n\n\u003Cp class=\"wp-block-paragraph\">Pharma Santé avait un besoin concret : renforcer son identité visuelle pour se démarquer. Face à la montée des acteurs digitaux et à l’évolution des habitudes de consommation, l’entreprise souhaitait appuyer son historicité, son engagement et la dimension humaine de son métier.\u003C/p>\n\n\n\n\u003Cp class=\"wp-block-paragraph\">Il ne fallait pas juste moderniser un logo, il fallait redéfinir une image de marque cohérente et alignée avec leurs valeurs.\u003C/p>\n\n\n\n\u003Ch3 class=\"wp-block-heading\">\u003Cstrong>La vision stratégique définie\u003C/strong>\u003C/h3>\n\n\n\n\u003Cp class=\"wp-block-paragraph\">Nous avons choisi de revenir aux fondamentaux de l’identité Pharma Santé : le soin, la proximité et l’accessibilité. La pharmacie non plus comme un simple point de vente mais comme un véritable acteur de santé. En réaffirmant également la dimension solidaire liée à son appartenance au réseau Solidaris.\u003C/p>\n\n\n\n\u003Cp class=\"wp-block-paragraph\">Le logo a été repensé autour d’une croix de pharmacie stylisée intégrant le coeur de la solidarité, le tout dans un univers graphique moderne et épuré. L’ensemble de la charte graphique a été redéfinie pour incarner un sentiment chaleureux et accessible.\u003C/p>\n\n\n\n\u003Ch3 class=\"wp-block-heading\">\u003Cstrong>Nos solutions mobilisées\u003C/strong>\u003C/h3>\n\n\n\n\u003Ch4 class=\"wp-block-heading\">Audiovisuel\u003C/h4>\n\n\n\n\u003Cp class=\"wp-block-paragraph\">Plusieurs motion designs ont été conçus pour présenter le nouveau logo en l’intégrant dans la nouvelle charte graphique. Ils ont permis de rappeler l’histoire de Pharma Santé, d’expliquer la refonte, de valoriser les valeurs du réseau et de présenter les nouveaux supports visuels pour différents publics.\u003C/p>\n\n\n\n\u003Cp class=\"wp-block-paragraph\">Ce qu’on a produit pour Pharma Santé :\u003C/p>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Motion designs\u003C/li>\n\u003C/ul>\n\n\n\n\u003Cfigure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo\">\u003Cdiv class=\"wp-block-embed__wrapper\">\n\u003Ciframe loading=\"lazy\" title=\"Pharma Sante Logo Reveal\" src=\"https://player.vimeo.com/video/1203738766?dnt=1&app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\">\u003C/iframe>\n\u003C/div>\u003C/figure>\n\n\n\n\u003Ch4 class=\"wp-block-heading\">Graphisme\u003C/h4>\n\n\n\n\u003Cp class=\"wp-block-paragraph\">Le travail graphique a constitué le cœur du projet. Le logo a été réalisé en partenariat avec les équipes de Pharma Santé pour coller au mieux aux attentes et à la réalité de terrain. La charte graphique a ensuite été déclinée pour conserver l’orientation chaleureuse et accueillante voulue et intégrer la dimension de solidarité.\u003C/p>\n\n\n\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https://wp.ohmedias.com/wp-content/uploads/2026/02/Pharma-Sante-Before-after-1024x576.webp\" alt=\"\" class=\"wp-image-1441\" srcset=\"https://wp.ohmedias.com/wp-content/uploads/2026/02/Pharma-Sante-Before-after-1024x576.webp 1024w, https://wp.ohmedias.com/wp-content/uploads/2026/02/Pharma-Sante-Before-after-300x169.webp 300w, https://wp.ohmedias.com/wp-content/uploads/2026/02/Pharma-Sante-Before-after-768x432.webp 768w, https://wp.ohmedias.com/wp-content/uploads/2026/02/Pharma-Sante-Before-after-1536x864.webp 1536w, https://wp.ohmedias.com/wp-content/uploads/2026/02/Pharma-Sante-Before-after.webp 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" />\u003C/figure>\n\n\n\n\u003Cp class=\"wp-block-paragraph\">Ce qu’on a produit pour Pharma Santé :\u003C/p>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Logo\u003C/li>\n\n\n\n\u003Cli>Charte graphique\u003C/li>\n\n\n\n\u003Cli>Motion designs\u003C/li>\n\n\n\n\u003Cli>Packaging produit\u003C/li>\n\n\n\n\u003Cli>Présentation PowerPoint\u003C/li>\n\u003C/ul>\n\n\n\n\u003Cfigure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-6 is-layout-flex wp-block-gallery-is-layout-flex\">\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" data-id=\"697\" src=\"https://wp.ohmedias.com/wp-content/uploads/2026/02/huile_pharma_sante-683x1024.webp\" alt=\"\" class=\"wp-image-697\" srcset=\"https://wp.ohmedias.com/wp-content/uploads/2026/02/huile_pharma_sante-683x1024.webp 683w, https://wp.ohmedias.com/wp-content/uploads/2026/02/huile_pharma_sante-200x300.webp 200w, https://wp.ohmedias.com/wp-content/uploads/2026/02/huile_pharma_sante-768x1152.webp 768w, https://wp.ohmedias.com/wp-content/uploads/2026/02/huile_pharma_sante-1024x1536.webp 1024w, https://wp.ohmedias.com/wp-content/uploads/2026/02/huile_pharma_sante-1365x2048.webp 1365w, https://wp.ohmedias.com/wp-content/uploads/2026/02/huile_pharma_sante-scaled.webp 1707w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" />\u003C/figure>\n\n\n\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"698\" src=\"https://wp.ohmedias.com/wp-content/uploads/2026/02/papeterie_pharma_sante-1024x683.webp\" alt=\"\" class=\"wp-image-698\" srcset=\"https://wp.ohmedias.com/wp-content/uploads/2026/02/papeterie_pharma_sante-1024x683.webp 1024w, https://wp.ohmedias.com/wp-content/uploads/2026/02/papeterie_pharma_sante-300x200.webp 300w, https://wp.ohmedias.com/wp-content/uploads/2026/02/papeterie_pharma_sante-768x512.webp 768w, https://wp.ohmedias.com/wp-content/uploads/2026/02/papeterie_pharma_sante-1536x1024.webp 1536w, https://wp.ohmedias.com/wp-content/uploads/2026/02/papeterie_pharma_sante.webp 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" />\u003C/figure>\n\n\n\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"717\" data-id=\"576\" src=\"https://wp.ohmedias.com/wp-content/uploads/2026/02/Comptoir_Pharma-Sante-1024x717.png\" alt=\"\" class=\"wp-image-576\" srcset=\"https://wp.ohmedias.com/wp-content/uploads/2026/02/Comptoir_Pharma-Sante-1024x717.png 1024w, https://wp.ohmedias.com/wp-content/uploads/2026/02/Comptoir_Pharma-Sante-300x210.png 300w, https://wp.ohmedias.com/wp-content/uploads/2026/02/Comptoir_Pharma-Sante-768x537.png 768w, https://wp.ohmedias.com/wp-content/uploads/2026/02/Comptoir_Pharma-Sante-1536x1075.png 1536w, https://wp.ohmedias.com/wp-content/uploads/2026/02/Comptoir_Pharma-Sante-2048x1433.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" />\u003C/figure>\n\u003C/figure>\n\n\n\n\u003Ch4 class=\"wp-block-heading\">Stratégie\u003C/h4>\n\n\n\n\u003Cp class=\"wp-block-paragraph\">La réflexion stratégique a été une étape cruciale pour la production d’un logo mêlant toutes les problématiques. L’audit et le travail de consulting ont permis de faire ressortir une identité cohérente et alignée qui permette également de se différencier sur le marché.\u003C/p>\n\n\n\n\u003Cp class=\"wp-block-paragraph\">Ce qu’on a produit pour Pharma Santé :\u003C/p>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Audit\u003C/li>\n\n\n\n\u003Cli>Consulting stratégique\u003C/li>\n\u003C/ul>\n\n\n\n\u003Ch3 class=\"wp-block-heading\">\u003Cstrong>Pharma Santé aujourd’hui\u003C/strong>\u003C/h3>\n\n\n\n\u003Cp class=\"wp-block-paragraph\">La nouvelle identité visuelle a suscité une forte adhésion, tant en interne qu’en externe. Elle a permis de redéfinir clairement le positionnement de la marque et de renforcer son image dans un contexte concurrentiel exigeant.\u003C/p>\n\n\n\n\u003Cp class=\"wp-block-paragraph\">La charte est actuellement en cours de déploiement sur les packagings, les enseignes et les différents supports d’affichage du réseau.\u003C/p>\n\n\n\n\u003Ch3 class=\"wp-block-heading\">\u003Cstrong>Retour client\u003C/strong>\u003C/h3>\n\n\n\n\u003Cblockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n\u003Cp class=\"wp-block-paragraph\">“Je tenais, au nom de toute l’équipe, à vous remercier sincèrement pour le superbe travail d’équipe que vous avez fourni en tenant compte de tous les impératifs, qui étaient nombreux. Bravo à tous!”\u003C/p>\n\u003C/blockquote>\n\u003C/div>\n",{"rendered":1239,"protected":92},"\u003Cp>Réaffirmer une identité pour se démarquer durablement.\u003C/p>\n",1281,[99],[],[1244,86,105,106,107,108,111],"post-574",{"client_logo":1246,"project_banner_bg":39,"project_hide":39},1386,{"self":1248,"collection":1253,"about":1255,"wp:featuredmedia":1257,"wp:attachment":1260,"wp:term":1263,"curies":1268},[1249],{"href":1250,"targetHints":1251},"https://wp.ohmedias.com/wp-json/wp/v2/projets/574",{"allow":1252},[123],[1254],{"href":126},[1256],{"href":129},[1258],{"embeddable":132,"href":1259},"https://wp.ohmedias.com/wp-json/wp/v2/media/1281",[1261],{"href":1262},"https://wp.ohmedias.com/wp-json/wp/v2/media?parent=574",[1264,1266],{"taxonomy":139,"embeddable":132,"href":1265},"https://wp.ohmedias.com/wp-json/wp/v2/categories?post=574",{"taxonomy":142,"embeddable":132,"href":1267},"https://wp.ohmedias.com/wp-json/wp/v2/tags?post=574",[1269],{"name":146,"href":147,"templated":132},{"wp:featuredmedia":1271,"wp:term":1332},[1272],{"id":1240,"date":1273,"slug":1274,"type":153,"link":1275,"title":1276,"author":157,"featured_media":42,"acf":1278,"caption":1279,"alt_text":39,"media_type":45,"mime_type":44,"media_details":1280,"source_url":1311,"_links":1314},"2026-04-28T13:32:08","comptoir_pharma-sante-2","https://wp.ohmedias.com/projets/pharma-sante/comptoir_pharma-sante-2/",{"rendered":1277},"Comptoir_Pharma-Sante",[],{"rendered":39},{"width":162,"height":1281,"file":1282,"filesize":1283,"sizes":1284,"image_meta":1312},1344,"2026/02/Comptoir_Pharma-Sante.webp",35960,{"medium":1285,"large":1290,"thumbnail":1295,"medium_large":1299,"1536x1536":1304,"full":1309},{"file":1286,"width":54,"height":1287,"filesize":1288,"mime_type":44,"source_url":1289},"Comptoir_Pharma-Sante-300x210.webp",210,5682,"https://wp.ohmedias.com/wp-content/uploads/2026/02/Comptoir_Pharma-Sante-300x210.webp",{"file":1291,"width":174,"height":1292,"filesize":1293,"mime_type":44,"source_url":1294},"Comptoir_Pharma-Sante-1024x717.webp",717,28012,"https://wp.ohmedias.com/wp-content/uploads/2026/02/Comptoir_Pharma-Sante-1024x717.webp",{"file":1296,"width":52,"height":52,"filesize":1297,"mime_type":44,"source_url":1298},"Comptoir_Pharma-Sante-150x150.webp",2958,"https://wp.ohmedias.com/wp-content/uploads/2026/02/Comptoir_Pharma-Sante-150x150.webp",{"file":1300,"width":57,"height":1301,"filesize":1302,"mime_type":44,"source_url":1303},"Comptoir_Pharma-Sante-768x538.webp",538,19484,"https://wp.ohmedias.com/wp-content/uploads/2026/02/Comptoir_Pharma-Sante-768x538.webp",{"file":1305,"width":188,"height":1306,"filesize":1307,"mime_type":44,"source_url":1308},"Comptoir_Pharma-Sante-1536x1075.webp",1075,48036,"https://wp.ohmedias.com/wp-content/uploads/2026/02/Comptoir_Pharma-Sante-1536x1075.webp",{"file":1310,"width":162,"height":1281,"mime_type":44,"source_url":1311},"Comptoir_Pharma-Sante.webp","https://wp.ohmedias.com/wp-content/uploads/2026/02/Comptoir_Pharma-Sante.webp",{"aperture":195,"credit":39,"camera":39,"caption":39,"created_timestamp":195,"copyright":39,"focal_length":195,"iso":195,"shutter_speed":195,"title":39,"orientation":195,"keywords":1313},[],{"self":1315,"collection":1319,"about":1321,"author":1323,"replies":1325,"wp:attached-to":1328,"curies":1330},[1316],{"href":1259,"targetHints":1317},{"allow":1318},[123],[1320],{"href":204},[1322],{"href":207},[1324],{"embeddable":132,"href":210},[1326],{"embeddable":132,"href":1327},"https://wp.ohmedias.com/wp-json/wp/v2/comments?post=1281",[1329],{"embeddable":132,"post_type":86,"id":1227,"href":1250},[1331],{"name":146,"href":147,"templated":132},[1333,1353],[1334],{"id":99,"link":272,"name":16,"slug":15,"taxonomy":139,"acf":1335,"_links":1336},[],{"self":1337,"collection":1341,"about":1343,"up":1345,"wp:post_type":1347,"curies":1351},[1338],{"href":277,"targetHints":1339},{"allow":1340},[123],[1342],{"href":231},[1344],{"href":234},[1346],{"embeddable":132,"href":237},[1348,1349,1350],{"href":288},{"href":290},{"href":292},[1352],{"name":146,"href":147,"templated":132},[],1785916586957]